Samsung probably has a good reason for not activating the temperature sensor in the Galaxy Watch 5. But some experts are suggesting that Apple has come out on top with new sensors in its Watch 8 because the question is no longer about who introduces something first. but the one who does it right and succeeds.
Apple announced the Watch Series 8 during its annual fall event, and the new device includes two new temperature sensors – one on the back and one below the display. The two sensors isolate your body temperature from the outside and especially help track ovulation.
While Apple has successfully launched its device with temperature sensors, many Android enthusiasts have criticized Samsung for announcing temperature sensors in the Galaxy Watch 5 even though the company has yet to include them.
Carmi Levy, tech expert, says Samsung probably has a good reason for not activating the sensors, but from a consumer perspective, “this is another example of an Android vendor presenting technologies that aren’t as fully baked as they could be.” . ”
“If Samsung can be blamed for any mistake, it will be its failure to dedicate enough engineering resources to complete the job, so to speak, by creating an end-to-end experience that allows new hardware, such as temperature sensors, to be fully functional. hands of ordinary consumers. Instead, new equipment collects dust. Even if Samsung technically beats Apple by introducing the temperature sensor before Apple, it will end up losing the war. Showing off to those who first introduced a sensor or feature is worth far less than it once was,” he says.
Anshel Sag, senior analyst at Moor Insights & Strategy, says Samsung knows exactly what it’s doing. He adds that Samsung has “reached a point where [its sensors] be accurate enough, small enough, and cheap enough not to be a concern if they are not used immediately or approved for their intended use until a few years later.”
It’s all about the future of health
While Apple didn’t need to get FDA approval to use a temperature sensor to track ovulation, Levy says that in the future, these companies will use the sensors for more things related to tracking your health.
“Regulatory approval takes time and is often based on legislators’ confidence in suppliers’ ability to demonstrate expertise in a particular area. Apple’s strategy allows it to gradually gain regulatory confidence in its technology while gradually shifting consumer sentiment towards service,” he says.
Sag says that more sensors mean more applications, ultimately improving measurement accuracy. It’s not just about tracking ovulation, but also detecting fever or measuring actual calorie burn during exercise to provide you with more accurate data.
It’s not about who does it first, it’s about who does it right
By now, one might be wondering: how did Apple manage to bring in a feature like ovulation-tracking temperature sensors and make it sound like it’s the first feature of its kind in a smartwatch? And this isn’t the first time Apple has made such a misleading claim.
Levy says it doesn’t matter that Apple does this because it doesn’t play the feature comparison game, and that the time it introduces something is no longer relevant to the company.
“Competitors who insist on side-by-side performance and cost comparisons with the iPhone, Apple Watch, or any other Apple product are fighting an unbeatable fight,” he says.
And in this case, Apple is rarely the first to bring a particular feature to market, Levy says, adding that even if Apple introduces something that’s already on Android phones, “consumers just don’t care.”
“Apple’s value proposition has nothing to do with having the coolest new features before everyone else. Rather, it differs in how it integrates these features into the overall end user experience. Being the first one on the block to be able to unlock a phone with their face means little if the sensor is unreliable and the software that runs it is rife with glitches. Apple introduced Face ID years after similar Android flagship phones had the feature, but by the time it arrived on the iPhone, all bugs had been ironed out and it worked much more reliably,” he says.
But let’s not act like Samsung, which makes some of the best smartwatches, hasn’t done anything right. Neil Shah, vice president of research at Counterpoint Research, says it’s all about timing and seeing when there’s demand from users.
“I think it’s all about timing and seeing when your technology, algorithms, and user demand for features come together to commercialize a particular feature. For example, Samsung is way ahead when it comes to BMI and has deployed it beautifully and will learn more as more users use it and can update its algorithm,” he says.
Apple’s focus is simply different from Android phone and watch makers.
Shah notes that while Android phone makers are trying to compete with Apple, Apple is placing more emphasis on “experience.”
“[It is about] how tightly the hardware and software work together to provide a best-in-class integrated mobile experience,” he says. “It also goes beyond a consistent experience in terms of features and services across all of its devices – watches, iPads, Macs, HomePods, AirPods and iPhones.”
According to him, it is for this reason that Apple can ignore market trends.
This is because the company has significant control over its user base in terms of “the ecosystem’s reliance on ownership of multiple Apple devices and services.”
“The switching costs and inconvenience are not worth it,” he says.
Levy agrees, adding that Apple plays its own game based on rules it defines.
“While it cannot afford to completely ignore market trends – and especially the ever-changing needs of its customers and potential customers – the current competitive advantage is heavily biased towards Apple because it sells integrated ecosystems and desirable experiences to a much greater extent than competitors. stuck selling individual devices like always,” he says.
But as they say, Apple can’t be complacent, Sag says, adding that one should always be careful not to ignore the market for too long.
“If they ignore them for too long, you get a repeat of what happened with the Galaxy S3, where Apple was slowly picking up 4G and phablets. we quickly saw how Apple responded with bigger screens and 4G,” he says.
There’s more to be said for how Samsung and Apple are lagging behind other wearables in space. Garmins, Coros, and Fitbits around the world have installed temperature sensors on their smartwatches over the past few years. Instead of Samsung and Apple leading the tech space, they are actually playing catch up.