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Apple ramps up iPhone 14 Pro production due to increased demand

According to the latest poll by Apple analyst Ming-Chi Kuo, Apple has asked Foxconn to increase production of the iPhone 14 Pro by 10%. This analysis came after another report suggested that the Pro models outsold the regular versions.

Analyst on Twitter Ming-Chi Kuo writes:

My latest survey shows that due to high demand for the iPhone 14 Pro models, Apple asked for Hon Hai [Foxconn] switch iPhone 14 production lines to iPhone 14 Pro models, which will help improve the Apple/iPhone ASP product portfolio in Q4 2022.

Based on the production line conversion rate, this is equivalent to an increase in the forecast for shipment of iPhone 14 Pro models in Q4 2022 by about 10%. Only a few changes in component supplier orders currently reflect the transformation of the Hon Hai production line (eg Samsung Display).

This change is also evident in the availability of the Apple Store, as iPhone 14 Pro models are widely unavailable and iPhone 14 stock is plentiful. On the other hand, the iPhone 14 Plus will only go on sale in a couple of weeks.

Last week, analyst Ming-Chi Kuo said that the iPhone 14 Pro Max dominated the first weekend of pre-orders, while the iPhone 14 Plus was disappointing.

In a social media post, an Apple analyst, based on the delivery times of the company’s online stores in major markets, said that regular iPhone 14 models had a “poor” result compared to the iPhone 13 series. On the other hand, Apple assessed the iPhone pre-order results 14 Pro Max as “good” and “neutral” in relation to the Pro version.

It’s not clear if Apple will increase its supply forecast for the Pro models, but orders for the iPhone 14 and 14 Plus (which account for about 45% of total iPhone 14 shipments) are likely to drop.

Invite investors to keep an eye out for the main beneficiaries of Pro models of late, which could outperform seasonally in Q1 2023 thanks to a larger distribution of Pro model shipments and higher component prices. Revenue from the iPhone business is likely to start declining significantly in September or October for vendors that are not the main beneficiaries of the Pro models.

9to5Mac also reports that Samsung Display plans to increase production of OLED displays, while LG wants to be involved in this process for Pro models.

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